Privacy policy

Last updated: August 10, 2026

Privacy Policy for Soul Sincere

Soul Sincere operates this website purely as a market validation platform. Hosted by Shopify, this site exists to gauge interest and measure demand before production triggers. This Privacy Policy outlines how device and usage data is handled during this phase for our target audience of individuals aged 18 to 45 located within the United Kingdom. Accessing the Services means you acknowledge the collection of information outlined below.

Information We Collect

Soul Sincere does not collect personal identifiers like names, phone numbers, or email addresses during this validation phase. The data processed consists entirely of automated technical logs:

Device and Usage Data: Information regarding your browser type, network connection, and interaction patterns with the website. Google does not log or store individual IP addresses from UK users; the data is used solely for coarse geo-location derivation before being immediately discarded.

Cookies: Small data files placed on your device by Google Analytics, Google Ads, and Shopify to maintain site performance, measure traffic, and track ad conversions.

Cookie Consent

Under the Privacy and Electronic Communications Regulations (PECR), we require your active consent before deploying analytics or marketing tracking technologies. Google Analytics and Google Ads cookies will only fire if you explicitly opt-in through our consent banner.

Sources of Information

Data gathers automatically through your device interaction via Google Analytics, Google Ads, and necessary platform cookies when you visit the storefront, provided you have granted explicit consent for tracking.

How We Use Information

The information collected serves straightforward operational goals:

Market Measurement: Analysing aggregate traffic and browsing behavior through Google Analytics to evaluate concept demand.

Advertising Validation: Tracking conversion events via Google Ads to measure the effectiveness of our campaigns and determine if ad traffic results in registered intent.

Site Security: Detecting automated bot traffic and maintaining platform stability.

Third-Party Processing

Google Analytics: We use this service to track and report website traffic. Google Analytics processes device and usage data to help us evaluate how visitors interact with the site.

Google Ads: We use this platform to measure campaign performance. It processes interaction data to report which advertisements successfully drive users to register intent.

Shopify: Shopify hosts the infrastructure and processes foundational technical logs to keep the site online and secure.

No external email marketing platforms or manufacturing partners receive data at this stage.

Children's Privacy

The Services target individuals aged 18 to 45 located within the United Kingdom. We do not knowingly interact with individuals under 18.

Data Retention and Security

Technical logs and analytics data remain stored within Google and Shopify's infrastructure according to their standard administrative retention timelines.

Your UK Rights

Residents of the United Kingdom hold rights under UK data protection laws regarding personal information. Since this platform does not collect direct personal identifiers like names or email addresses, traditional record access or deletion requests may not apply to automated browsing logs. Contact us directly to verify any specific inquiries.

Contact: studio@soulsincere.com